Contents
1. Introduction
As the central product of my offer, I want to sell young companies (start-ups) and small SMEs a complete package of advertising products that includes a homepage, a flyer, a business card and a social media presence on Facebook, Instagram and LinkedIn.
2. The Product
In addition to my weblog, I also want to advertise this product on the platforms Instagram and LinkedIn. I choose a simple and immediately understandable term as the product name, such as starter package. This term speaks to everyone immediately, everyone wants to start and the product provides the basis for everyone. This also results in the Call to Action slogan, „everything you need to fly“ with which I take up the enthusiasm of the founder. I will also underline this with a corresponding graphic such as a rocket.
3. Design Concept
Product: StarterPackage Slogan: Everything you need to fly.
Image: Founder looks at the rocket / website concept, flyer, business card.
Illustr.3: Startup rocket 2
Illustr.2: Startup 1
StarterPackage
Everything you need to fly
Homepage / Flyer / Business card For
Fixed price of 1800 CHF
4. Weblog
The StarterPackage product is offered on the weblog as a one-pager for scrolling.
First, I set the product in scene according to the design concept in full format widescreen. Below that is the „Buy it now“ button with the forwarding to contact or direct order (shopping cart with checkout).
Below I describe the individual products in more detail.
Scope website:
– Welcome page: Entrance with short offer
– About Us / company: company portrait (history, philosophy, group photo)
– Products and offer
– Contact and imprint
…shop with surcharge
Scope of flyers:
– Welcome with presentation
– About Us / company: company portrait (history, philosophy, group picture)
– Products and offer – Contact and imprint
Scope of business card:
– Logo
– Contact details
– incl. web and social link via QR code
Scope of social media
appearances:
– Creation of a professional corporate identity
– First networking and likes including references
Scope logo:
– Of course we use the logo on the website, stationery and other marketing materials that we design for the startup. It is quite astonishing how this continuous use of the logo creates a corporate design that repeatedly demonstrates the value of the start-up to the customer.
Only one banner with the content of the design concept with the buy button is created on social media channels as a forwarding to the one-pager on the weblog.
StartUp and Founder Starter Pack.
Web design for startups
We make you look really good on the internet.
It goes without saying that our starter package includes the conception and development of a website. Today it should hardly be possible to found a company without an internet presence. But what kind of website should it be? Almost anything is technically possible today, but not all of this is always necessary. Regardless of whether it is a website for a new fashion label, an online shop for electronics or an online exhibition for aspiring artists – we bring our experience with start-ups to the discussion with our customers and develop a concept for the website together .
Of course, we have many technical solutions for many questions – if a payment system or a booking system is to be set up: We can meet many requirements that are placed on our customers‘ websites thanks to plugins and widgets. At the same time, we promise not to sell any solutions to problems that don’t even exist – because, as already mentioned, our website should be based on the needs and wishes of our customers.
From logo to corporate identity
Many entrepreneurs and start-ups who are launching a new product or service underestimate the importance of a logo. Own designs are often used, which represent the product, the service or the company more badly than right. In the enthusiasm for one’s own design, it is underestimated that a good logo is more than an interchangeable symbol.
It is one of the most important means of establishing a brand. In turn, customers associate more with a brand than just the pure benefits of a product or service. A brand expresses wishes and visions, values and feelings. As marketing experts, we know from our many years of experience working with start-ups how important it is to establish such a brand – especially if you only see yourself as a »small« start-up.
Of course we use the logo on the website, stationery and other marketing materials that we design for the startup. It is quite astonishing how this continuous use of the logo creates a corporate design that repeatedly demonstrates the value of the start-up to the customer.
5. Instagram
Business Account: «Esmiranit Design», Product Werbebanner.
6. Facebook
Business Account: «Esmiranit Design», Product Werbebanner.
7. Twitter
Business Account: «Esmiranit Design», Product Werbebanner.
8. Conclusion
With this starter package I have a product that combines all my offers and makes it easier for the customer to get started. The products, such as the company website, also bind the customer in the longer term, since a service such as maintenance or an update can also be offered.
9. List of Figures
Illustr.1: main picture (Mariia Holtsman, 2022)
Illustr.2: Startup 1, source: https://karrierebibel.de/gruender-beratung/
Illustr.3: Startup rocket 2, source: https://www.pngwing.com/ru/free-png-hfaft
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